BMW’s Don’t Text and Drive Campaign

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Texting and driving is starting to become an even bigger problem than drinking and driving.  And it’s not just teenagers.  Almost half of adults admitted that they texted while driving, while only 34% of teens said they texted while driving.  Over 500,000 police-reported crashes in 2008 were due to distracted drivers.  So BMW has launched a campaign to end distracted driving.

The “DON’T TXT & DRIVE” campaign urges drivers that “When the Engine Starts the Texting Stops”. As a leader in innovative technology, BMW continues to research systems that enhance safety and convenience while eliminating distractions.

Here are four tips from BMW on how to keep your attention on the road and not your phone:

  1. Turn your phone off before you turn your car on.
  2. Put your phone in your trunk or someplace where you won’t be able to reach it while driving.
  3. When taking longer trips, let friends, family, and co-workers know you’ll be out of touch.
  4. Use advanced car technologies to safely communicate and navigate while you’re traveling.  In BMWs that includes text to speech, blue tooth connectivity, My Info, and more.  

If you have any other tips on how to keep your attention on the road, feel free to share them on the BMWUSA Facebook page.

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