RankingTheBrands is a marking agency that publishes the Top 100 list annually. The Ranking the Brands Top 100 list is compiled on the basis of all the rankings throughout the year on rankingthebrands.com. The position of each brand is then determined by the number of rankings in which it appeared, the position per ranking and the importance of a certain ranking (global, continental, national). For 2011, BMW was ranked the 3rd most popular brand in the world.
Only 2 automotive brands are represented in the top 10 results, proving the overall magnitude of BMW’s high ranking. Customer satisfaction, digital IQ score, and popularity scores all helped the German automaker receive its high marks.