BMW has been a supporter of the art culture since its beginning. This is evident in the design of there own cars and in the organizations they support. This year marks the 10th anniversary of the partnership between BMW and Paris Photo. The Paris Photo’s inaugural show at Paramount Pictures Studios, BMW presented the 1979 M1 Art Car designed by Andy Warhol.
The Art Car series has been a tradition of BMW since 1975, when famous artist Alexander Calder painted the exterior of a BMW 3.0 CSL. Since then, every couple of years, a new artist has been honored with a BMW to design depicting their own artistic style. These include works from a variety of famous artists such as Frank Stella, Jeff Koons, and Jenny Holzer.