BMW Group DesignworksUSA, a creative branch of BMW Group, has received eight Good Design Awards for design excellence. The awards were handed out by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban Studies.
Several thousand entries from over 38 countries were submitted this year in the hopes of receiving a Good Design Award. Each of the winning designs from DesignworksUSA were influenced by the company’s core design principles—namely, cross-fertilization, future thinking, global context, and brand acumen.
“It’s very rewarding for our team to see our core principle of cross-fertilization reflected in the list of winning entries,” said Laurenz Schaffer, President, BMW Group DesignworksUSA. “We have the fortunate opportunity to take insights and learnings from a multitude of industries and markets to solve challenges with products and services spanning areas like medical and mobility, consumer goods and entertainment.”
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