Over 1 Million Vehicles with Active BMW Assist Subscriptions Now on Roads

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The BMW brand passed a significant milestone recently, as they now have over 1 million vehicles with active BMW Assist subscriptions on the road. And, since the system simply continues to get better, it’s likely that that number will continue … Continued

Step Aside Google. BMW’s UR:BAN Research Will Assist Drivers On the Road

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Ok, so no one puts Google in the corner, we know that. BMW’s UR:BAN Research doesn’t exactly compete with Google’s initiative to create fully-automated and self-driving cars, but it does hold its own in the driver-assistance arena. BMW has presented … Continued

BMW to Help Design the Team USA’s Bobsled for 2014

With the 2012 Summer Olympics behind us, it’s hard to believe it’s already time to start thinking about the upcoming Winter Olympics in 2014. Like with this summer’s festivities, BMW plans on being involved with the games. BMW North America … Continued